Luke's Locker Running Ecomm

The Challenge

Get the expertise onto a screen.

Luke's Locker is Texas's original running store, family-owned since 1970, and the place Dallas runners have laced up for generations. The kind of store where the staff watches you run before they'll sell you a shoe. Our job was to get that expertise onto a screen without losing the humanity that built it.

The Store

A running store that runs like one.

The full ecommerce experience, end to end: a homepage that puts training, events, and gear on equal footing, product pages built for people who actually care about the shoe, and a checkout as fast and friendly as the folks behind the counter.

MyLocker

My Locker.

MyLocker is the loyalty program built for people who shop between mile splits: scheduling with a Luke's Shoe Guru, a mileage tracker for every pair of running shoes, personalized offers, messages, and a training calendar. A personalized dashboard on the web, and the whole thing in your pocket on mobile.

A half-century of neighborhood trust doesn't survive a clunky checkout. It deserved a digital home as fast and friendly as the store itself.

MyLocker, in your pocket

Built for people who shop between mile splits.